Discover Energy – 3D animation to communicate energy division

Prysmian Group’s first and foremost sustainability-related objective is to support the effort to make electrical energy production clean — a transition is required from the current model to one based on energy from renewable sources. Prysmian Group is contributing to building and upgrading infrastructures for energy transmission and distribution – to make renewable energy part of our daily reality and reach homes, office buildings, factories, and infrastructure, we need stronger and more resilient power grids and, therefore, cables.

But how do Prysmian Group and its cables enable clean energy to power lives, communities, and everything around? Prysmian Group has developed a 3D animation named Discover Energy with the aim of communicating the energy division easily and effectively. This tool was developed in response to the need to create a new narrative for the energy division as a whole, following a new, more humanised, more application-focused and less product-centred storytelling approach, and designed to reach and make an impact on a wider and non-technical audience.

Discover Energy: discoverenergy.prysmiangroup.com

The Group’s press release: www.prysmian.com/en/media/press-releases/prysmian-group-to-seize-opportunities-from-electrification