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Prysmian has unveiled the group’s new business strategy to move from a cable manufacturer to a provider of full solutions. According to the CEO Massimo Battaini, the five-year business strategy Connect to Lead aims to take advantage of the current market position to develop and consolidate its strengths and to be an innovation leader in the cable industry.
The new strategy is based on four pillars, which are crucial to cope with the new market dynamics and take advantage of growth opportunities. These include increasing self-financing capacity, a balanced and innovative product portfolio, increasing the impact of people and segmenting the business. The innovative portfolio reflects the main focus of the company, i.e. innovation. The aim is to focus on more sustainable cabling solutions, and continuous innovation will also help achieve sustainability goals.